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Dan Heath and Why Most Mission Statements Suck (via Fast Company)

When I was executive director of a nonprofit, I had a board member who used to say that “a camel was a horse designed by a committee.” Here’s Dan Heath’s take on mission statements:

About the author

Peter A. Mello, Founder/Editor Founder of Weekly Leader and Sea-Fever Consulting, LLC, a leadership development and strategic communications consultancy. Previously, CEO of an international nonprofit organization and COO of a national insurance/risk management services firm. Peter has been leading people and managing organizations for over 30 years, writes a leadership column for MarineNews magazine and blogs about maritime culture at Sea-Fever. Follow him on Twitter.

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