Skip to content

Twitter #Leadership #FollowFriday Project (@zappos @BarackObama @aplusk)

Week 5 of the Weekly Leader Twitter Leadership Follow Friday Project has some heavy Twitter hitters.

Tony Hsieh (@zappos) of Zappos has really set the bar pretty high for other corporate CEO’s on Twitter and he’s been doing it for a long time. He originally joined in June of 2007 and his honest, open approach to using social media has gained him nearly 1,700,000 followers.  Hsieh has updated his Twitter account a little over 2,000 times and follows nearly 400,000; so while he might follow you back, don’t expect to have him pay too much attention to where you’re going to dinner tonight. If you want to learn from a corporate leader who knows how to use social media, follow @zappos.

President Barack Obama (@BarackObama verified) Okay we know that he doesn’t actually type out his own updates and he most likely doesn’t even know his own password to log in. But he is the President and he derserves our respect and attention so follow @BarackObama for God and country. President (then Senator) Obama joined on March 5, 2007 (the first person in this project who pre-dates me), has nearly 3,500,000 followers, follows 737,321 and has 584 updates.

Ashton Kutcher (@aplusk – verified) is probably best known to boomers and X’ers as Mr. Demi Moore and to Y’s as the Punk’d dude. Last year Kutcher challenged CNN to a contest to see who could hit 1,000,000 followers first. Guess who won. Katie Hood (@kahood) contributed a great post to Weekly Leader on this cultural phenomenon and I’ll leave it to her to tell you why Kutcher’s a leader worth following. (Leadership Lessons via Ashton Kutcher on Twitter?) Kutcher joined Twitter on January 16, 2009 and has 4,500,000 followers! I’d say that’s some kind of leadership. Follow @plusk because Katie says so!

Do you have any favorite Leadership Tweeter? Leave us a comment and if you’d like to guest host the column some Friday, let me know.

About the author

Peter A. Mello, Founder/Editor Founder of Weekly Leader and Sea-Fever Consulting, LLC, a leadership development and strategic communications consultancy. Previously, CEO of an international nonprofit organization and COO of a national insurance/risk management services firm. Peter has been leading people and managing organizations for over 30 years, writes a leadership column for MarineNews magazine and blogs about maritime culture at Sea-Fever. Follow him on Twitter.

Be Sociable, Share!

Posted in FollowFriday, General Leadership.

Tagged with , , , , .